Hedgehog Concepts

Performance

120KB

The whole homepage

Every file a visitor needs to see it: text, styles, fonts, logo and animation. Less than a single phone photo.

0.1s

Server reply

The server starts sending the page in under a tenth of a second, over the latest connection type (HTTP/3).

0

Trackers & ad scripts

No third-party scripts slowing visitors down or following them around. No cookie banner in the way.

1req

For the page and its styles

The styles travel inside the page itself, so there’s nothing extra to wait for before it appears.

Measured on tradersites.pro’s homepage, 27 October 2026. Your site’s figures depend on its photos.

Page weight

A fraction of a typical page

Every kilobyte has to travel to your customer’s phone, often on a patchy signal while they’re stood in their garden. The median web page is now around 2 MB. Ours is about a twentieth of that, so it’s on screen before they’ve had time to give up.

Typical page: the HTTP Archive’s median mobile page weight.

The median web page≈ 2,000 KB
A Trader Sites Pro homepage≈ 120 KB

Nothing wasted

Exactly what loads, and nothing else

This is the full list for our homepage, smallest possible files, sent compressed. No page builder bloat, no plugins, no libraries you’ll never use.

FileSizeShare
The page, with all its styleseverything you see, in one go20 KB
Body text fonthosted here, kept for a year48 KB
Label fonthosted here, kept for a year31 KB
Headline fonthosted here, kept for a year14 KB
Scroll animationsloaded after the page is showing4 KB
Logoresized and converted to WebP2 KB
Total≈ 120 KB

Fonts are downloaded once and then kept by the browser, so every page after the first is lighter still.

How we keep it fast

Fast because it’s built that way

Photos sized for every screen

Every upload is resized, compressed and saved in several sizes, so a phone downloads a phone-sized photo, never the 8 MB original. Photos further down the page wait until they’re needed.

Fonts with no jumping

Fonts live on your own site and start loading straight away. While they arrive, a stand-in measured to exactly the same size fills in, so text doesn’t shuffle about.

The first photo first

The big photo at the top is asked for before anything else, in the right size for the screen, so the most important thing on the page appears soonest.

Tiny code

No jQuery, no page builder, no plugin pile. The styles are trimmed to only what the site uses, and the one small animation script loads after the page is already showing.

No trackers

No ad pixels or third-party widgets that slow every page down and send your visitors’ details elsewhere. Nothing loads from Google, either.

Gentle on everyone

Animations are light and switch themselves off for anyone whose phone asks for reduced motion. Text stays readable on every background, automatically.

What Google measures

Built for Google’s three speed checks

Google scores every page on how it feels to use, called Core Web Vitals, and uses it when deciding what to show. Here’s what each one means, and how your site handles it.

LCP · Largest Contentful Paint

How soon it appears

Good: under 2.5 seconds

The time until the biggest thing on screen, usually the top photo or headline, has loaded. We ask for that photo first, in the right size, and the page arrives in one small file.

CLS · Cumulative Layout Shift

Nothing jumps

Good: under 0.1

How much the page shifts while it loads: the reason people tap the wrong thing. Every image has its size set in advance, and fonts have size-matched stand-ins.

INP · Interaction to Next Paint

Quick to respond

Good: under 200 ms

How quickly the page reacts when someone taps a button or opens the menu. With hardly any script on the page, there’s nothing to hold the phone up.

Don’t take our word for it

Run our homepage through Google’s own speed test, then try your current site. We’ll show you what yours could be.

Planning something?

Tell us about the space and what you’re picturing. The site visit and quote are free.

Get a free quote